The Challenge
ioBuilders is a leading blockchain and digital assets company that builds enterprise solutions. They came to us a key issue: Talent acquisition. As the tech space is getting more and more crowded they were trying to find ways to convey the energy, innovation, and forward-thinking culture that defines their company to be able to attract top talent in a highly competitive sector. In this case we helped develop a new Brand Strategy and Identity to transform their positioning and perception in the Fintech landscape.
Our Approach
We took a strategic approach focused on positioning ioBuilders as a pioneering force in the blockchain industry, one that goes beyond mere technology to create lasting impact and that is always evolving. We used Our goal was to develop a brand identity that would resonate with both traditional markets and forward-thinking enterprises, showcasing ioBuilders’ expertise in DLT while emphasizing its commitment to transparency, collaboration, and innovation.
Strategy and Visual Identity
In translating our strategy into visual elements, we centered the brand identity around the core values of collaboration, non-conformism, and transparency. The visual identity was designed to reflect ioBuilders’ mission of building a collaborative and transparent environment where technological excellence meets innovative solutions. We aimed to create a brand that embodies the company’s philosophy of continuously seeking new challenges and transforming industries through the application of DLT.
Key Elements of the Visual Identity
Building Together: The logo and visual elements were crafted to reflect ioBuilders’ collaborative approach, symbolizing the partnership between the company and its clients in creating transformative blockchain solutions.
Innovation and Excellence: The visual elements and tone reflect the blend of cutting-edge technology with a commitment to enhancing traditional industries.
Transparency and Trust: In an industry often marked by uncertainty, the visual identity emphasizes clarity and openness, reinforcing ioBuilders’ commitment to transparency.
Continuous Evolution: The identity is dynamic, reflecting ioBuilders’ philosophy of continuous learning and adaptation. This evolution mirrors the rapidly changing nature of the blockchain industry, positioning ioBuilders as a flexible and forward-thinking company.
Expertise
Mendesaltaren team
André Mendes
Paula Montoto
Pupe Marín
Diego Sintas
The Challenge
ioBuilders is a leading blockchain and digital assets company that builds enterprise solutions. They came to us a key issue: Talent acquisition. As the tech space is getting more and more crowded they were trying to find ways to convey the energy, innovation, and forward-thinking culture that defines their company to be able to attract top talent in a highly competitive sector. In this case we helped develop a new Brand Strategy and Identity to transform their positioning and perception in the Fintech landscape.
Our Approach
We took a strategic approach focused on positioning ioBuilders as a pioneering force in the blockchain industry, one that goes beyond mere technology to create lasting impact and that is always evolving. We used Our goal was to develop a brand identity that would resonate with both traditional markets and forward-thinking enterprises, showcasing ioBuilders’ expertise in DLT while emphasizing its commitment to transparency, collaboration, and innovation.
Strategy and Visual Identity
In translating our strategy into visual elements, we centered the brand identity around the core values of collaboration, non-conformism, and transparency. The visual identity was designed to reflect ioBuilders’ mission of building a collaborative and transparent environment where technological excellence meets innovative solutions. We aimed to create a brand that embodies the company’s philosophy of continuously seeking new challenges and transforming industries through the application of DLT.
Key Elements of the Visual Identity
Building Together: The logo and visual elements were crafted to reflect ioBuilders’ collaborative approach, symbolizing the partnership between the company and its clients in creating transformative blockchain solutions.
Innovation and Excellence: The visual elements and tone reflect the blend of cutting-edge technology with a commitment to enhancing traditional industries.
Transparency and Trust: In an industry often marked by uncertainty, the visual identity emphasizes clarity and openness, reinforcing ioBuilders’ commitment to transparency.
Continuous Evolution: The identity is dynamic, reflecting ioBuilders’ philosophy of continuous learning and adaptation. This evolution mirrors the rapidly changing nature of the blockchain industry, positioning ioBuilders as a flexible and forward-thinking company.
