Refined positioning
Intermundial is one of Spain’s most important travel insurance companies that offers both B2C and B2B services in the industry. When Intermundial came to us they wanted to differentiate their offering and product in the market. The team started by conducting research and developing strategies that could help them with this shift — during this process we also built dynamics and tools to help them remove blocks and prioritize. This resulted in working on initiatives such as the Online Shop, App and Safer, an in-house platform for travel agencies.
The challenge
We identified two main areas of improvement: We needed to unify and enrich the visual language, and work on simplifying the insurance offering pages to maximize conversion. Our main response was to generate a design system that would respond to these issues. We additionally carried out improvements in other key areas as the project progressed: Requirement Mapping, Process for Filing Claims, Insurance Purchasing and Checkout.
Creating a unified front
The visual identity was delivered and translated into digital in a seamless way. The aim was to find patterns in all branding elements and existing digital products to create key elements that would thrive effortlessly in any application — This was done through typography, color, layouts, icons and imagery. The adaptation of this language needed to reflect the Intermundial brand, better the experience of the users as well as be scalable to any other products in the future.
Expertise
Mendesaltaren team
Daniel Ruiz
Pupe Marín
Manu Tejero
Ana Rodríguez
Refined positioning
Intermundial is one of Spain’s most important travel insurance companies that offers both B2C and B2B services in the industry. When Intermundial came to us they wanted to differentiate their offering and product in the market. The team started by conducting research and developing strategies that could help them with this shift — during this process we also built dynamics and tools to help them remove blocks and prioritize. This resulted in working on initiatives such as the Online Shop, App and Safer, an in-house platform for travel agencies.
The challenge
We identified two main areas of improvement: We needed to unify and enrich the visual language, and work on simplifying the insurance offering pages to maximize conversion. Our main response was to generate a design system that would respond to these issues. We additionally carried out improvements in other key areas as the project progressed: Requirement Mapping, Process for Filing Claims, Insurance Purchasing and Checkout.
Creating a unified front
The visual identity was delivered and translated into digital in a seamless way. The aim was to find patterns in all branding elements and existing digital products to create key elements that would thrive effortlessly in any application — This was done through typography, color, layouts, icons and imagery. The adaptation of this language needed to reflect the Intermundial brand, better the experience of the users as well as be scalable to any other products in the future.
