The Challenge
The foundation associated with the School of Civil Engineering at the Polytechnic University of Madrid faced the challenge of redefining its brand identity. The goal was to position itself to future societies by humanizing civil engineering and showcasing its value as a tool for social progress. This required bridging the gap between technical excellence and the inspirational narrative necessary to engage and motivate young engineers.
Our Approach
We devised a strategic approach focused on positioning Fundación Entrecanales as a contemporary and forward-thinking entity that seamlessly merges the rigor of engineering with its humanitarian potential. Our aim was to create a brand that not only communicated the foundation's commitment to excellence and innovation but also highlighted its dedication to improving lives through civil engineering
Strategy and Visual IdentityIn translating our strategy into visual elements, we focused on creating a logo and identity that conveyed the foundation's mission and vision. The logo was designed to reflect an engineering for society—collaborative, flexible, and oriented towards the common good. It incorporates elements that symbolize the evolution from the past to the present, emphasizing a more digital and contemporary approach.
Key Elements of the Visual Identity
- Engineering for Society: The logo and visual elements were designed to highlight the societal impact of civil engineering, showcasing it as a collaborative and flexible field aimed at the common good.
- Historical Foundation, Modern Execution: The visual identity bridges the foundation's rich history with its modern, digital presence, emphasizing continuity and progress.
- Inspiration and Commitment: Our design and narrative were crafted to inspire young engineers and convey the foundation's commitment to transforming society responsibly and sustainably.
Expertise
Mendesaltaren team
Paula Montoto
Pupe Marín
Diego March
The Challenge
The foundation associated with the School of Civil Engineering at the Polytechnic University of Madrid faced the challenge of redefining its brand identity. The goal was to position itself to future societies by humanizing civil engineering and showcasing its value as a tool for social progress. This required bridging the gap between technical excellence and the inspirational narrative necessary to engage and motivate young engineers.
Our Approach
We devised a strategic approach focused on positioning Fundación Entrecanales as a contemporary and forward-thinking entity that seamlessly merges the rigor of engineering with its humanitarian potential. Our aim was to create a brand that not only communicated the foundation's commitment to excellence and innovation but also highlighted its dedication to improving lives through civil engineering
Strategy and Visual IdentityIn translating our strategy into visual elements, we focused on creating a logo and identity that conveyed the foundation's mission and vision. The logo was designed to reflect an engineering for society—collaborative, flexible, and oriented towards the common good. It incorporates elements that symbolize the evolution from the past to the present, emphasizing a more digital and contemporary approach.
Key Elements of the Visual Identity
- Engineering for Society: The logo and visual elements were designed to highlight the societal impact of civil engineering, showcasing it as a collaborative and flexible field aimed at the common good.
- Historical Foundation, Modern Execution: The visual identity bridges the foundation's rich history with its modern, digital presence, emphasizing continuity and progress.
- Inspiration and Commitment: Our design and narrative were crafted to inspire young engineers and convey the foundation's commitment to transforming society responsibly and sustainably.
