Strategy, visual Identity and web design for Deckard, a transformative agency at the intersection of art and digital innovation. With an ethos shaped by the archetypes of the Magician and the Creator, Deckard goes beyond storytelling to become “Curators of Connections” — crafting narratives that not only communicate but also drive societal transformation and shift perceptions.
Our collaboration with Deckard involved designing a visual identity and web design that could capture this essence of transformation, connection, and artistry.
Conceptual Approach
At the heart of Deckard’s philosophy is the ability to curate connections between art, technology, and society, reconfigure the perception of art making it more accessible to modern audiences, preserve cultural heritage through innovative digital channels, ensuring it resonates in the present and endures into the future.
Strategic Vision
Deckard acts as a catalyst for change in the art sector. By leveraging digital tools, they enhance the relevance of cultural institutions, transforming curatorial ideas into compelling narratives and successful projects. The strategy is built on:
- Craftsmanship and rigor, reflecting the meticulous process of an artisan.
- Holistic storytelling, ensuring that each piece contributes to a greater whole.
- Digital expertise, enabling art to transcend traditional boundaries and reach new audiences.
In summary, Deckard’s strategy is clear: Curators of Connections — building stories, transforming perceptions, and reconfiguring the art landscape for the digital age.
Visual Identity
We translated these ideals into a visual identity that reflects complexity, transformation, and craftsmanship:
- Gradients and color blocks symbolize the distinction between the creative process and its final expression.
- Layered designs and motion elements represent the core services Deckard offers — narrative building, curation, creativity, and expertise.
- The identity captures Deckard’s focus on redefining the art world and bringing it to new audiences through digital innovation.
Deckard embraces layers of meaning, just as art unfolds through different stages, from initial sketches to final masterpieces.
Expertise
Mendesaltaren team
Paula Montoto
María Albillos
Strategy, visual Identity and web design for Deckard, a transformative agency at the intersection of art and digital innovation. With an ethos shaped by the archetypes of the Magician and the Creator, Deckard goes beyond storytelling to become “Curators of Connections” — crafting narratives that not only communicate but also drive societal transformation and shift perceptions.
Our collaboration with Deckard involved designing a visual identity and web design that could capture this essence of transformation, connection, and artistry.
Conceptual Approach
At the heart of Deckard’s philosophy is the ability to curate connections between art, technology, and society, reconfigure the perception of art making it more accessible to modern audiences, preserve cultural heritage through innovative digital channels, ensuring it resonates in the present and endures into the future.
Strategic Vision
Deckard acts as a catalyst for change in the art sector. By leveraging digital tools, they enhance the relevance of cultural institutions, transforming curatorial ideas into compelling narratives and successful projects. The strategy is built on:
- Craftsmanship and rigor, reflecting the meticulous process of an artisan.
- Holistic storytelling, ensuring that each piece contributes to a greater whole.
- Digital expertise, enabling art to transcend traditional boundaries and reach new audiences.
In summary, Deckard’s strategy is clear: Curators of Connections — building stories, transforming perceptions, and reconfiguring the art landscape for the digital age.
Visual Identity
We translated these ideals into a visual identity that reflects complexity, transformation, and craftsmanship:
- Gradients and color blocks symbolize the distinction between the creative process and its final expression.
- Layered designs and motion elements represent the core services Deckard offers — narrative building, curation, creativity, and expertise.
- The identity captures Deckard’s focus on redefining the art world and bringing it to new audiences through digital innovation.
Deckard embraces layers of meaning, just as art unfolds through different stages, from initial sketches to final masterpieces.
